IN THE NEWS

Friday, July 18, 2008

PRESS RELEASE:

Heading your way: Divas on motorcycles collecting wigs and raising funds for cancer research! ‘Divas For A Cure’


Located in Southern California, or on the East Coast, or somewhere in between? Then screeching into your city soon will be members of Divas For A Cure, touring the country on motorcycle to collect new wigs for female cancer patients; and to raise funds for the early detection, education and screenings for cancer. Divas For A Cure (www.DivasForACure.org), is a unique non-profit that assists those with limited access to medical information and attention due to socioeconomic conditions. The brainchild of Jan Emanuel-Costley, a cancer survivor and motorcycle enthusiast, Divas For A Cure is designed to provide people with a new and different way to give and support a worthy cause.

Starting on July 16 for three weeks, the brave divas will cover 5000+ miles on their motorcycles, aiming to raise $100,000 and collect 500 new wigs along the way. And Especially Yours® (www.EspeciallyYours.com), the mail order giant for hair extensions, pieces and wigs for African American women, has kick-started their ride with a donation of 100 new wigs! Over the years Especially Yours® has pioneered many new features in its wigs, and put together a special

medical hair loss selection for women with cancer undergoing chemotherapy. For instance the amazing ‘SOFTouch®’ technology, a lightweight, breathable, non-allergenic, silicone-like gel material developed by medical professionals. Exclusive to Especially Yours®, this innovative material allows the wig to fit securely and comfortably on the head – without tape or glue.

“We can't thank Especially Yours enough for supporting us. The new wigs will go to breast cancer patients across the country who have been identified as truly meeting the need,” said Founder & President, Divas For A Cure, Jan Emanuel-Costley "Sunny“.

“The Divas For A Cure motorcycle tour is truly unique and we are delighted to contribute towards this year’s target,” said the President of Specialty Catalog Direct, parent company of Especially Yours®, Jessie Bourneuf.

Divas For A Cure will be accepting new wig donations long after the tour, through to October. (Donations should be sent to Divas For A Cure, c/o Administrative Consulting Services, P O Box 1256, Browns Mills, NJ 08015. Each donation will be 100% tax deductable so include the original receipt and Divas For A Cure will send you a tax deductable receipt.) In October, working closely with the M.D. Anderson Cancer Centre in Houston, Texas, Divas For A Cure will distribute the new wigs to female cancer patients across the US. Starting in November, the website will feature a gallery of photographs of the women wearing the donated wigs. So look out (and listen out!) for, and support the tour: visit http://www.divasforacure.org/ now for details!

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For further information, photography, interviews, product samples, etc, please contact: an Emanuel-Costley "Sunny", Founder & President, Divas For A Cure,e-mail: info@DivasForACure.org Website: http://www.divasforacure.org/ NJ Office: 609-997-0695

CA Office: 510-891-2300 FAX: 866-850-4461




PRESS RELEASE:

BejeweledBiker.Com Sponsors "Divas For A Cure" Breast Cancer Motorcycle Run 2008

Source:
http://www.prweb.com/releases/2008/07/prweb1108144.htm

BejeweledBiker.com is proud to be a sponsor of the Divas For A Cure cross-country breast cancer motorcycle ride.

(PRWEB) July 16, 2008 -- BejeweledBiker.com is proud to be a sponsor of the Divas For A Cure cross-country breast cancer motorcycle ride.

Kathy Walker, president of Bejeweled Biker stated, "We are proud to contribute to this effort which for the past several years has donated funds to fight breast cancer."

Divas for a Cure (DFAC) is a service-based nonprofit organization dedicated to raising cancer awareness through early detection, education, screenings and supporting research for eradicating cancer. The DFAC 6000 mile ride will take place July 16 to August 6 and will be escorted by the Buffalo Soldiers & Troopers Motorcycle Club. More details on the route are available online at www.DivasForACure.org.

Last year BejeweledBiker.com employees rode out to a designated check point just east of Roanoke, Virginia, and joined an escort of bikers riding along with Divas For A Cure as they made there way from California toward Washington, D.C. It was such an emotional and worthwhile cause that the company decided to become a sponsor this year by donating a customized, cancer survivor, bejeweled helmet and bejeweled sunglasses to the Divas For A Cure Breast Cancer Motorcycle Run. This donation will be supplemented by a 25% donation of all proceeds from the sell of the cancer survivor helmet and the cancer emblem sunglasses sold between now and September 30, 2008.

To order your helmet and/or sunglasses visit the Bejeweled Biker website at: www.BejeweledBiker.com.

The helmets and sunglasses are adorned with Swarovski Crystals. Swarovski is the worldwide leader in the manufacturing of cut crystal and famous for its innovative power and technical perfection as well as for the outstanding quality and beauty of it products. Each crystal is hand picked and individually placed onto the helmet. The bonding material used to affix the crystal onto the helmet is impervious to water, gasoline, chemicals and acid-It's also resistant to 500 degrees Fahrenheit.

Each helmet is made of advanced DOT approved polycarbonate helmet shell, lightweight around 2lbs. (32 ounces). Unique polycarbonate materials allow for snug sleek fit on head; less bulky than normal helmets with maximum protection. All helmets meet or exceed DOT certification.

If you don't own or ride a motorcycle, just order the sunglasses so that you too can be a part of this worthy and much needed cause.

For more information on Divas For A Cure, registration, donation information, dates and event times, visit www.DivasForACure.org.

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Contact Information
Kathy Walker
Bejeweled Biker
http://www.BejeweledBiker.com
800-506-9808

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